Larry Gonzales 
June 16, 2025 
When it comes to building a website for your business, speed is often an afterthought. Many business owners focus on a website’s design and content, which are critical, but forget that how fast your site loads plays a major role in attracting and keeping potential customers on your website. Website speed is more than just convenience. It’s a key part of user experience, search engine optimization (SEO), and your ability to convert visitors into leads or sales.
What Is Site Speed?
Site speed, or page speed, refers to how quickly a webpage fully loads and becomes usable for visitors. It’s the time between when someone clicks a link and when they can view and interact with your site. Site speed can play a major role in keeping users on your website vs driving them away, especially on mobile or where network speeds are not optimal.
How Site Speed Impacts User Experience
User experience is all about ease and satisfaction. If a page takes more than a few seconds to load, many visitors will leave and look elsewhere. This is especially important considering that more than half of all web traffic now comes from mobile devices, where network speeds can vary. A slow-loading site can frustrate users and leave a poor first impression.
Fast sites feel more professional, more trustworthy, and more enjoyable to navigate. Every delay, whether it’s on the homepage, product page, or contact form is an opportunity to lose a potential customer.
Why Does Site Speed Matter for SEO?
Page speed is an important factor in Google Search rankings, because Google priritizes fast websites because the ability to quickly obtain information is important and can affect users in multiple ways. If your site is slow, people leave faster, increasing your bounce rate and reducing dwell time. These behavioral signals tell search engines your content may not be useful, which can hurt your rankings.
According to Google, even a one-second delay in page load time can reduce conversions by up to 20 percent. A fast website not only ranks better but also keeps visitors engaged longer, increasing the chance they will take action.
Common Factors That Slow Down Websites
There are several reasons your website might be running slow. Some of the most common include:
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Unoptimized images: Large, uncompressed images are one of the biggest culprits.
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Heavy or unnecessary code: Websites built with page builders or bloated themes often include extra scripts and styles that slow everything down.
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Outdated plugins: Poorly coded or excessive plugins can introduce performance issues.
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Low-quality hosting: Even a well-built website will struggle if it’s hosted on a slow server.
How We Optimize Website Speed at Digibot Web
At Digibot Web, speed is built into every website we create. We hand code our sites to eliminate unnecessary code and plugins. Every image is optimized for web performance and uses blur-up and lazy loading techniques for better load times without compromising quality.
We also choose high-performance hosting and optimize our code specifically for our servers. To further boost performance, we use a content delivery network (CDN) that stores your website on multiple servers across the globe. This ensures that users in any location can access your site quickly and reliably.
How to Test Your Site Speed
There are many tools online to test your website’s page speed, however when trying to optimize your site for SEO and ranking higher on search engines like Google, we believe going straight to the source is the best option. We measure all of our websites using Google Lighthouse which is built right into the Google Chrome browser.
To test your site:
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Open your website in Chrome.
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Right-click on the page and select Inspect.
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Click the >> button in the Developer Tools tab and choose Lighthouse.
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Choose whether to test for mobile or desktop, then click Generate Report.
Any score above 90 is considered good. At Digibot Web, we aim for 98 and above across all categories, especially performance. These scores are achievable when your site is built with speed in mind from the start, without any bloat from platform or plugin code. Every line of code on for your website should serve a purpose to better serve your business and potential clients.
Final Thoughts
Site speed is not just a technical issue. It’s a business advantage. A faster website creates better user experiences, improves search visibility, and helps turn visitors into customers.
At Digibot Web, we take every step necessary to ensure your site loads quickly and runs efficiently. We don’t cut corners, and neither should you. If you’re ready to upgrade your website’s performance and get better results online, reach out today. We’ll build you a custom, lightning fast website that sets your business apart.
